Az shake - earthquake education in arizona
In September 2009, the Federal Emergency Management Agency (FEMA)awarded AZGS $53,294 for a public outreach and education campaign on seismic hazards in Arizona.
Public perception has it that there is no real seismic risk in Arizona, or that the only place where earthquakes happen is in a few remote areas bordering out-of-state faults. This perception exists because the last earthquakes to do serious damage in Arizona occurred generations ago and no longer resonate with the Arizona public (Figure 1). Historically, regional seismic monitoring stations have been sparse and investigations into active (or potentially active) faults have been quite limited. The result: current characterization of seismic hazard may be inadequate, leading many people to falsely assume that the threat of a major earthquake in Arizona is extremely unlikely or impossible.
The 2008 census notes that Arizona is the second fastest growing state in the US, with the the 3rd fastest growing county in the US and four other counties in the top 100. Rapid increase in population, a large transient population – Arizona’s hosts a substantial number of winter-time visitors from throughout the U.S. and Canada -- and sparse publicly available earthquake hazard information underscore the vital need for shaking up the public perception that Arizona has little or no earthquake risk.
The AZ SHAKE Campaign will increase the amount of information publicly available, provide new information and materials, improve access to resources for earthquake hazard identification and mitigation, and create partnerships across the state to educate emergency planners and responders, public school systems, and the general public about earthquake risk across Arizona. The expected outcomes include increased seismic risk awareness among targeted populations (schools, kids, emergency planners, policy makers, critical facilities, and the general public), greater availability of seismic hazard information for Arizona through multiple agencies and organizations, and joint participation in an Arizona Shakeout counterpart to California’s Great Shakeout.
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